SakoCamp: from a YouTuber's idea to a professionally run summer camp

YouTuber MichSako (280k+ YouTube subscribers) wanted to bring his online community together in real life through his own summer camp, SakoCamp. Our job was to build the complete digital setup: something that appealed to parents and children while making the camp straightforward to organise.

The client and the challenge

Client: MichSako — a Czech entertainment and gaming YouTuber with a strong community of young fans.

The challenges we tackled:

• Create a website that parents would find clear and trustworthy.
• Simplify camp registration and communication with parents.
• Set up invoicing so MichSako wouldn't have to manually create and send dozens of invoices.
• Provide secure, organised access to data through a custom admin area.

Our solution

1. A modern summer camp website

We designed and built a fully responsive website for SakoCamp that:

• Clearly explains the programme, dates, price, location and practical arrangements.
• Puts MichSako's involvement at the heart of the camp's identity and quality.
• Helps parents find all the key information without unnecessary searching.
• Works smoothly on mobile, where most visits arrive from social media.

2. Automated invoicing

Manual invoicing would have meant unnecessary work and room for error. Instead, we built a custom invoicing system that:

• Automatically creates an invoice from each registration.
• Tracks paid and outstanding invoices.
• Exports data for accounting.
• Saves dozens of hours of administration during each registration period.

Instead of copying information by hand, MichSako can focus on what matters: the programme and the children's experience.

3. Emails and communication with parents

The solution also includes automated emails for:

• Registration confirmation.
• Payment details and invoices.
• Reminders about important dates, including payment, departure and required documents.
• Additional information emails that can be added when needed.

This reduces questions such as “When do we need to pay?” and “Where should we bring the children?”

4. A secure custom admin area

We developed a custom admin area that gives the SakoCamp team full control over the camp:

• An overview of all registered participants.
• Payment and invoice status.
• Manual changes, such as updating dates or adding notes.
• Login and role-based access, so only authorised people can see sensitive data.

We designed it for people who don't spend their day in spreadsheets: fewer clicks and a clearer overview.

Ongoing management and support

Our work doesn't stop at launch. We continue to actively manage and support SakoCamp:

• We look after updates, security and availability.
• We help update content before new camp sessions.
• We can quickly adapt the system when dates, pricing or invoicing rules change.

MichSako can rely on the digital side of the camp and focus on what he does best: creating content and working with his community.

Results

• A professional camp website that matches the size of his YouTube community.
• Much simpler administration through automated invoices and emails.
• A clear, secure environment for participant data.
• Less organisational chaos and more time for the children and the camp programme.

SakoCamp is more than a YouTuber's camp. It's a well-run project with a thoughtful digital foundation, ready to grow in the years ahead.