SakoCamp: from a YouTuber's idea to a professionally run summer camp
YouTuber MichSako (280k+ YouTube subscribers) wanted to bring his online community together in real life through his own summer camp, SakoCamp. Our job was to build the complete digital setup: something that appealed to parents and children while making the camp straightforward to organise.
The client and the challenge
Client: MichSako — a Czech entertainment and gaming YouTuber with a strong community of young fans.
The challenges we tackled:
- Create a website that parents would find clear and trustworthy.
- Simplify camp registration and communication with parents.
- Set up invoicing so MichSako wouldn't have to manually create and send dozens of invoices.
- Provide secure, organised access to data through a custom admin area.
Our solution
1. A modern summer camp website
We designed and built a fully responsive website for SakoCamp that:
- Clearly explains the programme, dates, price, location and practical arrangements.
- Puts MichSako's involvement at the heart of the camp's identity and quality.
- Helps parents find all the key information without unnecessary searching.
- Works smoothly on mobile, where most visits arrive from social media.
2. Automated invoicing
Manual invoicing would have meant unnecessary work and room for error. Instead, we built a custom invoicing system that:
- Automatically creates an invoice from each registration.
- Tracks paid and outstanding invoices.
- Exports data for accounting.
- Saves dozens of hours of administration during each registration period.
Instead of copying information by hand, MichSako can focus on what matters: the programme and the children's experience.
3. Emails and communication with parents
The solution also includes automated emails for:
- Registration confirmation.
- Payment details and invoices.
- Reminders about important dates, including payment, departure and required documents.
- Additional information emails that can be added when needed.
This reduces questions such as “When do we need to pay?” and “Where should we bring the children?”
4. A secure custom admin area
We developed a custom admin area that gives the SakoCamp team full control over the camp:
- An overview of all registered participants.
- Payment and invoice status.
- Manual changes, such as updating dates or adding notes.
- Login and role-based access, so only authorised people can see sensitive data.
We designed it for people who don't spend their day in spreadsheets: fewer clicks and a clearer overview.
Ongoing management and support
Our work doesn't stop at launch. We continue to actively manage and support SakoCamp:
- We look after updates, security and availability.
- We help update content before new camp sessions.
- We can quickly adapt the system when dates, pricing or invoicing rules change.
MichSako can rely on the digital side of the camp and focus on what he does best: creating content and working with his community.
Results
- A professional camp website that matches the size of his YouTube community.
- Much simpler administration through automated invoices and emails.
- A clear, secure environment for participant data.
- Less organisational chaos and more time for the children and the camp programme.
SakoCamp is more than a YouTuber's camp. It's a well-run project with a thoughtful digital foundation, ready to grow in the years ahead.